Recorded live at Classical:Next 2025: Kleopatra Sofroniou, General Manager at Deutsche Grammophon, talks to Chris Lloyd in the „Notenköpfe“ podcast about surviving TikTok & Spotify, spotting tomorrow’s superstars, and taking audacious risks – direct, honest, visionary.  

Recorded live at Classical:NEXT 2025: Kleopatra Sofroniou, General Manager Classics at Deutsche Grammophon, talks to Chris Lloyd in the „Notenköpfe“ podcast about surviving TikTok & Spotify, spotting tomorrow’s superstars, and taking audacious risks – direct, honest, visionary.     

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Born and raised in Greece, Kleopatra Sofroniou studied philosophy and piano in Athens and later continued her musical education in Stuttgart. Realising that a career as a concert performer was not for her, she moved into journalism and from there into the music business. She joined Universal Music / Deutsche Grammophon in 2005, starting in catalogue product management and later running major international campaigns for artists such as Cecilia Bartoli, Anne-Sophie Mutter and Max Richter. Since 2023 she has been General Manager Classics at Deutsche Grammophon.

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Hosting: Chris Lloyd
Executive Producer: Verena von der Goltz
Recording & Post-Production: Robert Niemeyer
Online Editorial & Back Office: Mario Felix Vogt
Music: Markus Zierhofer
Voiceover: Paul Sies